[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hbrent.cz\/jak-muze-kampan-lokalizovaneho-seo-vyustit-v-podil-na-celosvetovem-trhu-zvyseny-obrat\/#Article","mainEntityOfPage":"https:\/\/www.hbrent.cz\/jak-muze-kampan-lokalizovaneho-seo-vyustit-v-podil-na-celosvetovem-trhu-zvyseny-obrat\/","headline":"Jak m\u016f\u017ee kampa\u0148 lokalizovan\u00e9ho SEO vy\u00fastit v pod\u00edl na celosv\u011btov\u00e9m trhu, zv\u00fd\u0161en\u00fd obrat","name":"Jak m\u016f\u017ee kampa\u0148 lokalizovan\u00e9ho SEO vy\u00fastit v pod\u00edl na celosv\u011btov\u00e9m trhu, zv\u00fd\u0161en\u00fd obrat","description":"Pro firmy a spole\u010dnosti, kter\u00e9 by se cht\u011bly roz\u0161\u00ed\u0159it a r\u016fst v\u00a0mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku, hraje SEO opravdu d\u016fle\u017eitou roli, minim\u00e1ln\u011b v\u00a0ur\u010dov\u00e1n\u00ed r\u016fstu. Minul\u00fd rok hledal Digital Marketing Institute (DMI), spole\u010dnost s\u00eddl\u00edc\u00ed v\u00a0Dublinu, Irsku, cestu, jakou by z\u00edskal pod\u00edl na r\u016fznorodosti trhu, aby mohl chr\u00e1nit p\u0159ed makro-environment\u00e1ln\u00edmi faktory, jako nap\u0159\u00edklad bylo referendum o Brexitu. \u00a0 T\u00edm, \u017ee… ","datePublished":"2020-02-25","dateModified":"2020-02-25","author":{"@type":"Person","@id":"https:\/\/www.hbrent.cz\/author\/#Person","name":"","url":"https:\/\/www.hbrent.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hbrent.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.hbrent.cz\/jak-muze-kampan-lokalizovaneho-seo-vyustit-v-podil-na-celosvetovem-trhu-zvyseny-obrat\/","wordCount":1138,"articleBody":"Pro firmy a spole\u010dnosti, kter\u00e9 by se cht\u011bly roz\u0161\u00ed\u0159it a r\u016fst v\u00a0mezin\u00e1rodn\u00edm m\u011b\u0159\u00edtku, hraje SEO opravdu d\u016fle\u017eitou roli, minim\u00e1ln\u011b v\u00a0ur\u010dov\u00e1n\u00ed r\u016fstu. Minul\u00fd rok hledal Digital Marketing Institute (DMI), spole\u010dnost s\u00eddl\u00edc\u00ed v\u00a0Dublinu, Irsku, cestu, jakou by z\u00edskal pod\u00edl na r\u016fznorodosti trhu, aby mohl chr\u00e1nit p\u0159ed makro-environment\u00e1ln\u00edmi faktory, jako nap\u0159\u00edklad bylo referendum o Brexitu.\u00a0T\u00edm, \u017ee se pod\u00edvala na \u010detnost vyhled\u00e1v\u00e1n\u00ed pro velmi \u010detn\u00e1 kl\u00ed\u010dov\u00e1 slova, relevantn\u00ed k\u00a0nab\u00eddk\u00e1m poskytovatele tr\u00e9nink\u016f digit\u00e1ln\u00edho marketingu, agentura Wolfgang Digital, spadaj\u00edc\u00ed pod tento institut, mohla navrhnout, aby se institut zam\u011b\u0159il na americk\u00fd trh, aby pom\u011b\u0159il jednotliv\u00e9 firmy. \u201eS odpov\u011bdnost\u00ed za celosv\u011btov\u00e9 roz\u0161\u00ed\u0159en\u00ed, kter\u00e9 spo\u010d\u00edvalo hlavn\u011b ve vyhled\u00e1vac\u00edch kan\u00e1lech, taktiky musely rychle sm\u011b\u0159ovat na pom\u011b\u0159en\u00ed, regionalizaci zpr\u00e1v a tak\u00e9 poh\u00e1n\u011bn\u00ed efektivity,\u201c uvedla agentura Wolfgang Digital, kter\u00e1 vyhr\u00e1la ocen\u011bn\u00ed od webov\u00e9ho port\u00e1lu Search Engine Land 2019 pro SEO agenturu roku.\u00a0C\u00edlem bylo nav\u00fd\u0161it vod\u00edtka a obrat z\u00a0americk\u00e9ho trhu velice rychle a to v\u0161e s\u00a0velmi omezen\u00fdm rozpo\u010dtem.\u00a0\tTaktiky SEO lokalizace k\u00a0rozdm\u00fdch\u00e1n\u00ed r\u016fstu\u00a0Agentura Wolfgang Digital pou\u017eila sm\u00ed\u0161en\u00e9 snahy technick\u00e9ho SEO, kter\u00e9 zahrnovalo zejm\u00e9na vytv\u00e1\u0159en\u00ed mezin\u00e1rodn\u00edch podslo\u017eek, implementaci hreflang tah\u016f a lokalizace za pomoc\u00ed n\u00e1stroj\u016f Google Search COnsole a Bing Webmaster Tools.\u00a0T\u00fdm tak\u00e9 vytvo\u0159il proces pro obsahov\u00fd kalend\u00e1\u0159, kter\u00fd se zam\u011b\u0159oval na z\u00e1jmy, geografii a data ud\u00e1lost\u00ed v\u00a0kalend\u00e1\u0159i. Aby splnili vyhled\u00e1vac\u00ed mezin\u00e1rodn\u00ed c\u00edle Digital Marketing Institutu, agentura v\u011bd\u011bla, \u017ee by on-line obsah Digital Marketing Institutu musel m\u00edt opravdu hyper-lokalizovan\u00fd p\u0159\u00edstup a mus\u00ed vz\u00edt v\u00a0potaz kulturn\u00ed nuance, dokonce i nap\u0159\u00ed\u010d trhem anglicky-mluv\u00edc\u00edch zem\u00ed. Automatizovan\u00e9 hl\u00e1\u0161en\u00ed velice dob\u0159e st\u00e1hlo \u010detnosti vyhled\u00e1v\u00e1n\u00ed, Google Search COnsole a Google Ads data spole\u010dn\u011b, \u201ea zobrazilo tak post\u0159ehy k\u00a0tomu, aby mohla b\u00fdt zmezin\u00e1rodn\u011bna webov\u00e1 str\u00e1nka na z\u00e1klad\u011b u\u017eivatelsk\u00e9ho \u00famyslu a pravd\u011bpodobnosti p\u0159evod\u016f,\u201c uvedla agentura Wolfgang Digital.\u00a0Kampa\u0148 vyu\u017e\u00edvala \u201emezin\u00e1rodn\u00ed SEO implementace a tak\u00e9 zp\u016fsob, jak\u00fdm lze spat\u0159it p\u0159\u00edle\u017eitosti na celosv\u011btov\u00e9m trhu,\u201c sd\u011blil Luke Fitzgerald, vedouc\u00ed SEO pro agenturu Wolfgang Digital, ohledn\u011b SEO kampan\u011b pro Digital Marketing Institut, \u201etato kampa\u0148 m\u011bla obsahovou optimalizaci a tak\u00e9 lokalizaci, a tak\u00e9 vyu\u017e\u00edvala zp\u016fsob, jak\u00fdm \u0161lo rozli\u0161it nab\u00eddky pro odli\u0161n\u00e9 geografick\u00e9 b\u00e1ze u\u017eivatel\u016f. A tak\u00e9 m\u011bla off-page SEO strategii a tak\u00e9 jsme na\u0161li cestu, jak vlastn\u011b dos\u00e1hnout na odli\u0161n\u00e9, relevantn\u00ed a autoritativn\u00ed publikace v\u00a0dan\u00fdch rozd\u00edln\u00fdch regionech.\u201c\u00a0\tNov\u00fd trh se st\u00e1v\u00e1 t\u00edm nejv\u00fdkonn\u011bj\u0161\u00edm.\u00a0B\u011bhem sedmi m\u011bs\u00edc\u016f kampa\u0148 vygenerovala sedmdes\u00e1ti p\u011bti procentn\u00ed n\u00e1r\u016fst v\u00a0celkov\u00e9m organick\u00e9m provozu nap\u0159\u00ed\u010d v\u0161emi mezin\u00e1rodn\u00edmi trhy Digital Marketing institutu, co\u017e zahrnovalo tak\u00e9 americk\u00fd trh, australsk\u00fd a kanadsk\u00fd trh, co\u017e vy\u00fastilo pro zm\u011bnu v\u00a0patn\u00e1cti procentn\u00ed ro\u010dn\u00ed nav\u00fd\u0161en\u00ed v\u00a0celkov\u00e9m firemn\u00edm obratu. Americk\u00fd trh dokonce p\u0159ekro\u010dil ten britsk\u00fd, kter\u00fd byl t\u00edm nejv\u00fdkonn\u011bj\u0161\u00edm trhem, co se t\u00fd\u010de vod\u00edtek vedouc\u00edch k\u00a0prodej\u016fm.\u00a0Pom\u011bry p\u0159evod\u016f se podstatn\u011b zv\u00fd\u0161ily, dokonce i provoz se zvedl. T\u00fdm tak\u00e9 inkorporoval optimalizaci pom\u011bru p\u0159evod\u016f a UX testov\u00e1n\u00ed jako sou\u010d\u00e1sti snah kampan\u011b.\u00a0Fitzgerald p\u0159isuzuje v\u011bt\u0161inu \u00fasp\u011bchu kampan\u011b hlavn\u011b funk\u010dn\u00ed komunikaci nap\u0159\u00ed\u010d celou intern\u00ed mezin\u00e1rodn\u00ed agenturou ve spojen\u00ed s\u00a0extern\u00ed komunikac\u00ed s\u00a0klientem. \u201eSkrze inovativn\u00ed konceptualizaci a velice \u00fazkou integraci s\u00a0t\u00fdmem placen\u00e9ho vyhled\u00e1v\u00e1n\u00ed a neust\u00e1lou komunikaci a kolaboraci s\u00a0vlastn\u00edm in-house t\u00fdmem na\u0161eho klienta byl element v\u00fdkonu pouze ot\u00e1zkou \u010dasu,\u201c sd\u011blil Fitzgerald.\u00a0\u201eS velice vyrovnanou sm\u011bs\u00ed technick\u00e9ho, on-page a off-page SEO jsme byli schopni prezentovat to nejlep\u0161\u00ed z\u00a0na\u0161\u00ed pr\u00e1ce jako agentury, kter\u00e1 poskytuje \u00fapln\u00e9 slu\u017eby v\u00a0mezin\u00e1rodn\u00edm SEO m\u011b\u0159\u00edtku a tak\u00e9 to pomohlo demonstrovat, jak moc d\u016fle\u017eit\u00e9 je vlastn\u011b zvl\u00e1dnout v\u0161echny tyto elementy dob\u0159e pro udr\u017eiteln\u00fd, dalekos\u00e1hl\u00fd r\u016fst a roz\u0161\u00ed\u0159en\u00ed v\u00a0dan\u00e9m konkuren\u010dn\u00edm trhu a tak\u00e9 to demonstrovalo, jak m\u016f\u017ee n\u011bco takov\u00e9ho pomoci s\u00a0r\u016fstem klientovy organick\u00e9 viditelnosti a, kone\u010dn\u011b, tak\u00e9 jeho spodn\u00ed linie,\u201c uvedl Fitzgerald.\u00a0T\u00fdm identifikoval set TOP p\u0159ednostn\u00edch kl\u00ed\u010dov\u00fdch slov a rozd\u011blil je do jednotliv\u00fdch \u00farovn\u00ed na z\u00e1klad\u011b jejich proveditelnosti a stejn\u011b tak na z\u00e1klad\u011b toho, kde vlastn\u011b zlep\u0161en\u00ed hodnocen\u00ed mohly poh\u00e1n\u011bt tu nejv\u011bt\u0161\u00ed hodnotu. Viditelnost ve vyhled\u00e1v\u00e1n\u00ed Digital Marketing Institutu nap\u0159\u00ed\u010d sadou kl\u00ed\u010dov\u00fdch slov vzrostla z\u00a0t\u0159iceti jedn\u011bch procent na \u010dty\u0159icet dva procent b\u011bhem t\u00e9to kampan\u011b.\u00a0\u00a0Strategie backlink\u016f zahrnovala budov\u00e1n\u00ed odkaz\u016f na lokalizovan\u00e9 (americk\u00e9) podslo\u017eky skrze cel\u00e9 trv\u00e1n\u00ed kampan\u011b.\u00a0\tN\u00e1stroje obchodu\u00a0Ke Google a Bing p\u016fvodn\u00edm n\u00e1stroj\u016fm pou\u017eila agentura Wolfgang Digital n\u00e1stroj SEOmonitor pro hl\u00e1\u0161en\u00ed, Screaming Frog pro identifikaci technick\u00fdch probl\u00e9m\u016f webov\u00e9 str\u00e1nky a tak\u00e9 k\u00a0identifikaci str\u00e1nek, kter\u00fdm chyb\u011bly lokalizovan\u00e1 metadata a tak\u00e9 pro hreflang hl\u00e1\u0161en\u00ed. Sitebulb d\u00e1le pomohl s\u00a0ov\u011b\u0159en\u00edm hreflang tag\u016f nap\u0159\u00ed\u010d n\u011bkolika r\u016fzn\u00fdmi dom\u00e9nami a sitemapami.\u00a0T\u00fdm tak\u00e9 pou\u017e\u00edval n\u00e1stroj SEMrush pro pr\u016fzkum kl\u00ed\u010dov\u00fdch slov a sledov\u00e1n\u00ed a n\u00e1stroj BuzzSumo pro lep\u0161\u00ed pochopen\u00ed toho, jak vlastn\u011b funguj\u00ed ve vertik\u00e1lu Digital Marketing Institutu na americk\u00e9m trhu.\u00a0\u201e\u010casto se n\u00e1m st\u00e1valo, zat\u00edmco jsme se odd\u00e1vali ka\u017edodenn\u00edmu \u0159\u00edzen\u00ed t\u00fdmu \u010di kampan\u011b klienta, \u017ee jsme nem\u011bli dostatek \u010dasu n\u011bjak zp\u011btn\u011b zhodnotit a n\u011bjak holisticky pohl\u00e9dnout na to, jak se n\u00e1m vlastn\u011b da\u0159\u00ed a jak na\u0161e trajektorie r\u016fstu vlastn\u011b vypad\u00e1,\u201c sd\u011blil Fitzgerald, kdy\u017e se zam\u00fd\u0161lel nad v\u00fdhrou jeho t\u00fdmu v\u00a0sout\u011b\u017ei o cenu Search Engine Land.\u00a0\u201eV\u0161echna ta tvrd\u00e1 d\u0159ina za\u010d\u00edn\u00e1 ale teprve nyn\u00ed, kdy\u017e se mus\u00edme dr\u017eet p\u0159i zemi a mus\u00edme si udr\u017eet tento vysok\u00fd standard a zajistit, \u017ee v\u0161echny nau\u010den\u00e9 lekce z\u00a0t\u00e9to \u00fasp\u011b\u0161n\u00e9 zku\u0161enosti budou efektivn\u011b rozpitv\u00e1ny a aplikov\u00e1ny i pro ostatn\u00ed klienty jako sou\u010d\u00e1st na\u0161eho ctnostn\u00e9ho cyklu u\u010den\u00ed a neust\u00e1l\u00e9ho zlep\u0161ov\u00e1n\u00ed,\u201c sd\u011blil Fitzgerald.                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak m\u016f\u017ee kampa\u0148 lokalizovan\u00e9ho SEO vy\u00fastit v pod\u00edl na celosv\u011btov\u00e9m trhu, zv\u00fd\u0161en\u00fd obrat","item":"https:\/\/www.hbrent.cz\/jak-muze-kampan-lokalizovaneho-seo-vyustit-v-podil-na-celosvetovem-trhu-zvyseny-obrat\/#breadcrumbitem"}]}]